How to Set Up an AI Chatbot for Your Website

Five steps, and the first one is the only one that takes typing: your website address. Everything after that is reviewing what onWebChat prepared for you.

Prerequisites Make sure your account is on the AI agent plan and you have enough AI credits available in your onWebChat account.

New to onWebChat? Create your account to get started. Get the AI agent (+ Pro) free for your first 14 days, plus 50 AI credits (one AI credit covers one complete conversation with a visitor).

Step 1 Give onWebChat your website address

The first time you log in, onWebChat asks how you plan to use it. Choose the AI chatbot and type the address of your website. That single field starts the whole setup: nothing else is asked of you. If you skipped that question, open AI Chatbot and then Website Settings, where the same field is waiting for you.

While you watch, onWebChat opens your homepage, finds the pages that answer real questions (contact, about, FAQ, shipping, returns, pricing), recognises the language you write in and reads the rest of your website in the background. A small site is finished in about two minutes. See what happens minute by minute.

AI Chatbot settings page in the onWebChat dashboard with the website address field that starts the automatic setup

Step 2 Review the settings written for you

Every field below is filled in from your own pages, in the language of your website. Read them, change whatever does not sound like you, and press Apply:

Website URL: Already filled in with the address you gave. It is the site your bot learns from.

Website Description: A short summary of what your business does, written from your homepage. Your bot is never enabled without one, so check that it describes you well.

Off-Topic Reply: The reply for questions that have nothing to do with your business, generated in your own tone of voice.

Missing Context Reply: The reply for questions about you that your training content does not cover yet. A good one offers the visitor a human instead of an apology.

Bot general guidance: How your bot should behave in every reply: how formal to be, how long an answer should get, when to share a link. The generated guidance already follows the tone of your website, so most people only add a line or two of their own.

Nothing is live until you apply it, and anything you write yourself is never overwritten by a later run.

Generated AI chatbot settings: website description, off-topic reply, missing context reply and bot guidance, ready to review

Step 3 Close the gaps in the readiness checklist

This is the step that decides how good your chatbot is. onWebChat takes the questions your visitors are most likely to ask, tries each one against everything it learned from your website, and shows you a checklist: answered, weak or missing. A gap is usually something your website never actually says out loud, such as your delivery time or whether you have a physical shop.

Best Practice: Answer every gap directly in the checklist, in one or two plain sentences. Each answer you type becomes normal training content, and the question is graded again immediately, so you can see the row turn green.

You can always add more training content by hand, from the AI Chatbot Training Data tab:

  • Manual text entry: Type or paste anything your website does not explain, as plain text or as question and answer pairs
  • File upload: Upload documents, PDFs, or text files containing your business information
  • Website crawling: Re-read your whole website whenever it changes, or add single pages that were not crawled the first time

For detailed information about each training method and best practices, read our guide to chatbot training.

AI Chatbot training data page showing the content learned from the website plus Add Text and Upload File options

Step 4 Test the bot before it goes live

You do not need to publish anything to try your chatbot. Ask it questions straight from the dashboard, exactly the way a customer would, and every answer tells you which page of your website it came from. That makes a wrong answer easy to fix: you go to that page, or you correct the passage it used.

Cover the awkward cases too: a question you do not answer at all, a rude question, a question in another language. These test chats cost no AI credits, and they never appear in your chat history or statistics.

Step 5 Switch it on and keep it improving

Turn the bot on and install the chat widget on your website. From then on you do not have to read the conversations yourself: AI Analytics checks each one about an hour after it ends and shows you what the bot answered, where it failed and what to fix, with a draft answer you apply in one click. A written report is emailed to you every Monday.

If your chatbot misses context or provides weak answers, take these steps:

  • Add new training data for repeated customer questions
  • Refine your global guidance to better match your brand voice
  • Update your fallback message for out-of-scope requests
  • Re-run the setup after a redesign, so the checklist grades your new pages

Your website will change too. Whenever it does, run the setup again or crawl the new pages from your dashboard: pages you deleted stop being quoted, and your own edits stay exactly as you left them.

Setup questions

How long does it take to set up an AI chatbot?
The automatic part takes about two minutes for a typical small website: you give your address and onWebChat reads your pages and writes your settings. Reviewing the result and closing the gaps in the checklist usually takes another ten minutes, and that is the part that decides how good your bot is.
Do I need a developer?
No. The setup happens in your dashboard, and putting the chat widget on your website is one snippet of code, or one click if you use WordPress, WooCommerce, OpenCart, Shopify, Wix or Squarespace.
What does the chatbot learn from?
Your own website pages first, plus anything you add yourself: documents (PDF, DOC, TXT), questions and answers you type, and for WooCommerce and OpenCart stores your product catalog, which stays in sync automatically.
What happens when the bot does not know the answer?
It gives your missing context reply and hands the conversation to your team in the same chat window, with the full transcript. If nobody is online, the visitor can leave a message and you follow up from the dashboard.
How do I know what the bot got wrong once it is live?
AI Analytics does that for you. About an hour after each conversation ends it checks what the bot answered and where it failed, and lists what to fix with a draft answer you apply in one click. A report is emailed to you every Monday, and it spends none of your AI credits. Read more about AI Analytics.

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